{"id":9410,"date":"2015-04-27T03:08:44","date_gmt":"2015-04-27T07:08:44","guid":{"rendered":"http:\/\/www.zegabi.com\/articles\/?p=9410"},"modified":"2015-04-27T03:09:14","modified_gmt":"2015-04-27T07:09:14","slug":"ethiopian-super-athlete-haile-gebrselassie-becomes-zte-brand-ambassador","status":"publish","type":"post","link":"http:\/\/www.zegabi.com\/articles\/9410","title":{"rendered":"Ethiopian super-athlete Haile Gebrselassie becomes ZTE brand ambassador"},"content":{"rendered":"<p style=\"text-align: left;\"><a href=\"http:\/\/www.zegabi.com\/articles\/wp-content\/uploads\/2015\/04\/Haile-Gebreselassie.png\"><img loading=\"lazy\" class=\"  wp-image-9411 alignright\" src=\"http:\/\/www.zegabi.com\/articles\/wp-content\/uploads\/2015\/04\/Haile-Gebreselassie.png\" alt=\"Haile Gebreselassie\" width=\"415\" height=\"271\" srcset=\"http:\/\/www.zegabi.com\/articles\/wp-content\/uploads\/2015\/04\/Haile-Gebreselassie.png 482w, http:\/\/www.zegabi.com\/articles\/wp-content\/uploads\/2015\/04\/Haile-Gebreselassie-300x196.png 300w, http:\/\/www.zegabi.com\/articles\/wp-content\/uploads\/2015\/04\/Haile-Gebreselassie-220x144.png 220w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/><\/a>ZTE, a leading global mobile device maker, announced last week that it has signed double Olympic gold medalist and five-time world champion over 10,000m, Haile Gebrselassie, as its official smartphone brand ambassador for Ethiopia. Alongside this announcement, ZTE also confirmed the Ethiopia availability of two of its best-selling 4G LTE devices \u2013 the ZTE Grand S2 and ZTE Blade S6.<\/p>\n<p>\u201cWe are thrilled to welcome Haile Gebrselassie as our official smartphone brand ambassador for Ethiopia \u2013 a truly inspirational figure, both locally and worldwide,\u201d said Kan Yulun, CEO of EMEA &amp; LATAM, ZTE Mobile Device, and Vice President of ZTE Corporation. \u201cEthiopia is an important market for ZTE and we are keen to step up our marketing game here. By doing so, we hope to further raise awareness of the ZTE brand, as well as engage with local customers on a new level, allowing us to better understand local needs.\u201d<\/p>\n<p>\u201cI\u2019m very thrilled to become ZTE\u2019s first ever brand ambassador in Africa and represent the brand here in Ethiopia,\u201d said Haile Gebrselassie. \u201cI look forward to working with ZTE and engaging with Ethiopian customers through the innovative range of products that ZTE is soon to launch here.\u201d<\/p>\n<p>On a global level, ZTE is committed to transforming its consumer image, having changed its logo and branding earlier this year. Over the last few years, ZTE has been building up its brand visibility across the globe by engaging with customers through a number of sports marketing initiatives. In the US, ZTE is the official smartphone sponsor of three NBA teams: the Houston Rockets, New York Knicks and Golden State Warriors. ZTE is also partnering with other athletes across the globe, including Toronto Maple Leafs hockey player, Joffrey Lupul, and Filipino professional basketball player, James Yap.<\/p>\n<p>Over the next two months, ZTE plans to launch two of its best-selling 4G LTE smartphones in Ethiopia \u2013 the ZTE Grand S2 and ZTE Blade S6, priced between 8000-8500 Ethiopian birr. It will also offer other entry-level 4G hardware, such as the 4G Ufi, 4G CPE and 4G dongle for its Ethiopian customers.<\/p>\n<p>The availability of these new devices follows the recent launch of Ethio Telecom\u2019s 4G service in the country\u2019s capital, Addis Abada. ZTE intends for its best-selling premium devices to address local demand for high-speed data and voice services, at a price affordable to local customers.<\/p>\n<div id=\"link64_adl_tabid\" style=\"display: none;\" data-url=\"http:\/\/www.zegabi.com\/articles\/wp-admin\/post.php?post=9410&amp;action=edit&amp;message=6\">11212<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ZTE, a leading global mobile device maker, announced last week that it has signed double Olympic gold medalist and five-time world champion over 10,000m, Haile Gebrselassie, as its official smartphone brand ambassador for Ethiopia. Alongside this announcement, ZTE also confirmed<span class=\"ellipsis\">&hellip;<\/span> <span class=\"read-more\"><a href=\"http:\/\/www.zegabi.com\/articles\/9410\">Read more &#8250;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4993],"tags":[],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"_links":{"self":[{"href":"http:\/\/www.zegabi.com\/articles\/wp-json\/wp\/v2\/posts\/9410"}],"collection":[{"href":"http:\/\/www.zegabi.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zegabi.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zegabi.com\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zegabi.com\/articles\/wp-json\/wp\/v2\/comments?post=9410"}],"version-history":[{"count":0,"href":"http:\/\/www.zegabi.com\/articles\/wp-json\/wp\/v2\/posts\/9410\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.zegabi.com\/articles\/wp-json\/wp\/v2\/media?parent=9410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zegabi.com\/articles\/wp-json\/wp\/v2\/categories?post=9410"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zegabi.com\/articles\/wp-json\/wp\/v2\/tags?post=9410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}